We developed a consumer-centric strategy to improve brand positioning, deliver customer value, and shape R&D choices.
VBB wanted to develop a consumer-centric focus for its business to enhance its brand and product positioning, deliver value to its customers and shape R&D choices and plans.
Chosen shaped the segmentation brief and helped with agency selection in line with VBB’s needs.
Chosen took a lead role in designing and delivering an activation toolkit to optimise the use of the segmentation globally.
In 2023, a global, robust, future-facing consumer segmentation was launched.
Chosen’s activation toolkit supports the application of consumer segmentation to build data-led plans and stories.
