• Coca-Cola had teams spread across geographies AND corporate entities who needed to work together to create and deliver shopper initiatives that would generate incremental purchases
• The process should utilise best thinking, methodology and insight
• The process and associated training had to be appropriate for participants with limited consumer OR shopper experience
• A clear need to have a first truly integrated activation process

Development of an end-to-end modular learning experience that enables participants to:

• Understand how to build a consumption opportunity
• Develop a shopper activation plan relevant to and highly effective for a specific channel
• Consider how to gain maximum customer support
• Influence purchase decisions
• Learning applied against real-time Business Opportunities
• Delivered either face-to-face, virtually or blended

• Process aligned across both Coca-Cola Company and Bottler
• Training delivered across 5 major markets
• 15 real-time channel-specific business opportunities developed and ready for in-market execution