What we do

We exist to help you get Chosen

We collaborate with teams and their leaders to deliver lasting growth by designing, building, and executing customer-centric solutions that drive above-market growth. By empowering leaders, we equip teams for the future.

Our Expertise

Insight + Foresight

Elevate your understanding of human needs, habits and behaviours.

Category Vision + Business Strategy

Defining the bigger category potential and prioritising those opportunities where your organisation has the right to win.

Brand Strategy + Innovation

Future-proofing your value proposition and brand positioning.

Go-To-Market Strategy + Execution

Helping to unlock growth in a rapidly evolving omnichannel world.

Organisation Design + Capability Building

Helping to reshape your operating model, build capability, and nurture talent as a key to unlocking growth.

Technology + Automation

Bringing new agility to business planning and freeing up talent for strategic work.

Insight + Foresight
Category Vision + Business Strategy
Brand Strategy + Innovation
Go-To-Market Strategy + Execution
Organisation Design + Capability Building
Technology + Automation

Insight + Foresight

Elevate your understanding of human needs, habits and behaviours.

Category Vision + Business Strategy

Defining the bigger category potential and prioritising those opportunities where your organisation has the right to win.

Brand Strategy + Innovation

Future-proofing your value proposition and brand positioning.

Go-To-Market Strategy + Execution

Helping to unlock growth in a rapidly evolving omnichannel world.

Organisation Design + Capability Building

Helping to reshape your operating model, build capability, and nurture talent as a key to unlocking growth.

Technology + Automation

Bringing new agility to business planning and freeing up talent for strategic work.

Case Studies

Case Studies

Case Studies

Case Studies

Case Studies

Case Studies

Environment Activation – Converting People to Purchase

Coca-Cola had teams working across geographies and entities to create shopper initiatives that drive incremental purchases. Chosen was tasked with creating an integrated activation process that utilizes the best thinking, methodology, and insights, which is simple to implement even for those with limited consumer and shopper experience.

Activating a Global Consumer Segmentation

Vegetables by Bayer (VBB) is a world-leading vegetable seed company focused on health and nutrition. Chosen developed a consumer-centric focus to enhance brand positioning, deliver customer value, and shape R&D choices.

Category Vision Creation and Deployment

Bayer Consumer Health tasked Chosen to create several category-building programmes that are globally consistent and locally relevant while motivating customers to build joint business plans to grow the appropriate category and our client’s brands. These programmes must reflect the specific needs of retail and pharmacy and work together.

Market Clustering Model

Chosen was tasked with creating a global "market clustering model" and a roadmap for geographic expansion based on market attractiveness and ease of access. This involved defining high and low-potential markets and providing lead market recommendations within each cluster.

Monster Portfolio Recommendation

Chosen was tasked to develop a set of evidence-based principles for Monster Energy assortment planning and to bring these principles to life through environment-specific ‘minimum ranges’ & ‘priority add-ons’. We clearly defined opportunities for range optimisation, maximising scale whilst protecting against volume and value loss.

Innovating our Future Product Portfolio

Vegetables by Bayer (VBB) is an innovative vegetable seed company and a world leader in human health, nutrition and horticulture. VBB tasked Chosen to help strengthen its future pipeline and core products by taking learnings and understanding from across the value chain.