Chosen

Market Clustering Model

La Lorraine Bakery Group

Case Study

Case Study

Case Study

Case Study

Case Study

Case Study

The Challenge

The Approach

The Impact

We developed a global “market clustering model” and expansion roadmap based on potential and accessibility.

To create a 'market clustering' model and roadmap for geographic expansion based on market attractiveness and ease of access

Offline audit of all available data and insights complemented with insights available within the broader Chosen network
Creation of draft market clustering model, LLBG alignment and market clusters
Defining high and low-potential markets within each cluster and creating transparent lead market(s) recommendations per cluster

Straightforward and pragmatic consumer-centric market clustering model that creates scale for LLBG but that still reflects local realities
Clear overview of current and future potential by market, complemented with precise penetration, frequency or trade-up opportunities

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